Revolutionizing Tradition: Patakukkonen Rye Pie's Innovative Packaging

PACKLAB's Unique Approach to Merchandising Traditional Finnish Cuisine

The Patakukkonen Rye Pie is a Finnish traditional oven-baked kukko made from regional ingredients. The product's unique brand was developed based on a young boy's memory of his grandmother's cooking. The challenge of making the product work in various environments, from small cafes to major retailers, inspired PACKLAB to push the boundaries of traditional packaging design.

The design team at PACKLAB faced the unique challenge of creating a packaging solution that would work optimally in each retail environment, yet still be relevant and differentiating. The final design can be merchandised in five different ways, optimizing shelf space and accentuating the new distinct identity of the brand. This innovative approach to packaging design demonstrates the team's perseverance and creative thinking.

Authentic family photographs were incorporated into the packaging design, adding a personal touch and connecting the product to its roots. This detail not only enhances the brand's identity but also contributes to the storytelling aspect of the product, making it more appealing to consumers.

The Patakukkonen Rye Pie packaging design has been recognized for its innovation and excellence, winning the Platinum A' Packaging Design Award in 2014. This prestigious award recognizes world-class, exceptional, and highly innovative designs that showcase unmatched professionalism, contribute to societal wellbeing, and advance the boundaries of art, science, design, and technology.

In conclusion, PACKLAB's design for the Patakukkonen Rye Pie packaging is a testament to the power of innovative thinking in the face of challenges. By balancing tradition and modernity, the design team has created a unique brand identity that stands out in diverse retail environments and resonates with consumers.